Secret Mall Apartment
“So much of what the mall sells us is this performance of a consumer lifestyle. The mall apartment was this opportunity to have this set where we could play out the unrealistic and unattainable fantasies of the mall… You love beautifying things? Well, so do we.” — Adriana Valdez Young
When the Providence Place Mall debuted in 1999, it was a destination for lovers of mall culture. It faced the highway and was easily accessible via a dedicated exit on 95. The mall’s purpose was not to serve its own community. In fact there were no entrances to the mall facing downtown. Instead, the mall was positioned in a way that attracted customers who could arrive, park, shop and eat and leave without seeing any other part of the city. And in turn the city would benefit from the increased business.
In the early 2000s my mom and I would venture out to Providence just to visit the mall. In the time we were there wee wouldn’t see a single other part of the city. That is except for a small stretch along the Woonasquatucket River where we drove past seemingly abandoned factories to get to the mall’s parking garage. The contrast between the city’s crumbling architecture and the shiny new mall always made a bit melancholy. Little did I know that at the time in that area was a thriving artist community protesting the capitalist monstrosity with hidden museums and art installations. And one of those installations would make its way into the mall.
Directed by Jeremy Workman, Secret Mall Apartment chronicles a time in Providence, Rhode Island history when a group of eight artists lived in a makeshift apartment in the mall. The intent wasn’t to get free housing. Rather, the secret apartment was both art installation and protest. The artists observed the unique architecture of the mall, found a void in the space that was inhabitable and mastered the art of going undetected as they built and lived in a unique space all their own. Smuggling in items for the apartment, residing and avoiding getting caught by security was all part of their performance. The secret apartment was also a space for these artists to discuss their plans for public art works and using their art to honor their community as well as victims of terrorist attacks.
“I do really believe that art and aesthetic experiences are good in and of themselves. That they’re not means to anything but that they make life better.” — James Mercer
This fascinating documentary includes archival footage of the experiment, interviews with the artists involved and a history of the mall and the local art scene. The film captures a unique time in the city’s history but more importantly contemplates the purpose of art and the importance of human connection.
Secret Mall Apartment is distributed by Music Box Films and is available on DVD, Blu-ray and Video On Demand.
